The Power of Personal Stories.

 

First person singular. The use of the word “I.” It can be one of the most powerful ways to communicate with employees. If someone has “been there” and “done that,” sharing the experience with peers can be extremely effective in making a point.

 

Presented right, testimonials are impactful and insightful. This is especially true when it comes to union experiences. More and more studies are showing that many young people today don’t have strong union legacies. Continuously declining numbers mean family members were not members and have not passed down loyalties. Even those who had a connection are opting for non-union workplaces. Today, it’s not uncommon for the previous experience of a fellow employee in a union environment to be the main source of information.

 

Truth vs. fiction.

 

Unions make promises they can’t keep. And they impose work rules that stifle flexibility. True stories not only discount union claims and make explicit points, but also open up dialogue possibilities and give companies an opportunity to build other communications around them. From videotaped roundtable discussions to individual stories, first-person accounts create discussion points and raise questions a company can successfully and prudently answer about third party representation.

 

As part of an overall communication plan, a “word to the wise” from an experienced employee can be invaluable.

Three union campaigns in 30 days stopped COLD.   That’s a sampling of the track record for 2013.  In the space of just 30 days, our new card-signing video Signing Your Rights Away stopped three union campaigns in their tracks. Some companies are using it for prevention in orientation meetings; others when the rumblings begin. Could you use some of that firepower? Call us for a preview.706-882-5581.

Are too many of your employees falling down on the job?

 

And yes, we mean that literally. Do you know how much businesses spend a year on costs associated with occupational injuries and illnesses? One estimate is about $170 billion. That’s billion with a “b.” And every dollar of those expenditures is directly related to the bottom line of a company’s profitability – or lack thereof.

 

It’s no secret that job related injuries increase operational expenses (think absenteeism, re-training and defective parts for starters). Employee morale also suffers, as well as productivity.

 

Safe work environments attract better talent. Better talent produces better products. Better products produce more sales. And more sales produce . . . well, you get the picture.

 

Strong safety and health programs are proven profit boosters. A Fortune Five company increased productivity by 13%, while a small, 50-person plant decreased defective parts and saved more than $265,000.* Those are real, tangible savings for very little investment.

 

Don’t just tell your employees safety is key, show them. Let them know you recognize they are the best assets your company has. A safe workplace is a better workplace for everyone. We can help you spread the word with a professionally produced custom safety video that expressly addresses your company’s unique situation.

 

*data from OSHA

Finally a new video... Our new card signing video Signing Your Rights Away continues to work well for our clients. Some have an urgent use for it, while others are using it as part of their orientation process. And freshness creates awareness. We just had a new client run Signing Your Rights Away in a facility that has had previous issues. The employees were excited that the company had invested in a new card signing video so they didn’t have to watch “that old one” (which we didn’t produce, by the way) that had been used for years. (Proving again that employees do indeed pay attention and like open communications.)   We believe it is important to explain to your associates the risk involved with signing a union card, not only to the associate, but to the long time survival of the company as well.

Are Your Employees Engaging?

Are Your Employees Engaging? More to the point, are you engaging your employees? How often do you ask your employees for their input? We’re not talking about just a suggestion box outside the HR office (although there’s nothing wrong with that). We mean how often do you ask them face to face for their thoughts, ideas, observations . . . anything that might improve the workplace as well as the products you produce? Do you know where the next big idea for your business is coming from? Research and development? Well, maybe. But more and more, traditional sources are being usurped by – you guessed it – employees, as well as customers and suppliers and everybody else in the company food chain. It really just stands to reason. Engaged employees like what they do, like the company they work for, and want to see it succeed. Moving the organization forward moves them forward too. Those employees who aren't engaged are either just putting in the time or plain just flat out don’t care. Unfortunately, the unhappy ones can poison the well for even the best ones. And that’s a recipe for disaster. What label would you assign to your employees? It doesn't take great brainpower to determine that engaged employees are going to be the happiest and the most productive. Not only that, they would certainly be the least likely to entertain the thought of a third-party coming in and upsetting the situation. Creating an atmosphere of involvement means making sure employees know where to go with their ideas. Telling a friend at work is one thing – and a good thing – but knowing exactly where to go to share their insight in the management hierarchy is even more important. Eliminating barriers, whether physical or mental, opens the door to conversation, discussion and inventiveness. Recognizing input is also key. It can be monetary, but it doesn’t have to be. Internally communicating the suggestions and results made by employees not only has an extremely positive effect on those making the suggestions, but can spur others on to speak up and keep the ideas coming. Every company welcomes new ideas. But have you created an atmosphere where those ideas are encouraged and acted upon? Engaged employees are generally happy employees. And happy employees can have a ripple effect throughout your workplace. Want some suggestions? Talk to us. We’ve seen the good, and the not-so-good. Take advantage of our perspective.

Three union campaigns in 30 days stopped COLD. That’s a sampling of the track record for 2013. In the space of just 30 days, our new card-signing video Signing Your Rights Away stopped three union campaigns in their tracks. Some companies are using it for prevention in orientation meetings; others when the rumblings begin. Could you use some of that firepower?

Are Your Employees Engaging?

More to the point, are you engaging your employees?

How often do you ask your employees for their input? We’re not talking about just a suggestion box outside the HR office (although there’s nothing wrong with that). We mean how often do you ask them face to face for their thoughts, ideas, observations . . . anything that might improve the workplace as well as the products you produce?

Do you know where the next big idea for your business is coming from? Research and development? Well, maybe. But more and more, traditional sources are being usurped by – you guessed it – employees, as well as customers and suppliers and everybody else in the company food chain.

It really just stands to reason. Engaged employees like what they do, like the company they work for, and want to see it succeed. Moving the organization forward moves them forward too.

Those employees who aren’t engaged are either just putting in the time or plain just flat out don’t care. Unfortunately, the unhappy ones can poison the well for even the best ones. And that’s a recipe for disaster.

What label would you assign to your employees? It doesn’t take great brainpower to determine that engaged employees are going to be the happiest and the most productive. Not only that, they would certainly be the least likely to entertain the thought of a third-party coming in and upsetting the situation.

Creating an atmosphere of involvement means making sure employees know where to go with their ideas. Telling a friend at work is one thing – and a good thing – but knowing exactly where to go to share their insight in the management hierarchy is even more important. Eliminating barriers, whether physical or mental, opens the door to conversation, discussion and inventiveness.

Recognizing input is also key. It can be monetary, but it doesn’t have to be. Internally communicating the suggestions and results made by employees not only has an extremely positive effect on those making the suggestions, but can spur others on to speak up and keep the ideas coming.

Every company welcomes new ideas. But have you created an atmosphere where those ideas are encouraged and acted upon? Engaged employees are generally happy employees. And happy employees can have a ripple effect throughout your workplace.

Want some suggestions? Talk to us. We’ve seen the good, and the not-so-good. Take advantage of our perspective.

 

Sincerely,

 

Matt French

First Cut Communications, LLC.

First Cut Communications Introduces A New Website

September Newsletter

Successfully communicating company messages
through video for more than 40 years 

 NEW WEBSITE!

First Cut Communications is excited to share our NEW WEBSITE with you! For the first time in our 43-year history, we have a comprehensive list of our services all in one place. Please take a look and give us your feedback.

NEW TITLES!

In addition to creating our website, it’s been a very busy year for us. Of course, we’ve had our regular campaign battles, new employee orientations and we’ve produced 8 new generic videos for our sister company AGTS. The instant best seller is called Signing Your Rights Away, our generic card signing video. (It’s now available in union-specific versions.) Other new titles include Contract Negotiations and Conversation Starters, six short videos designed to get people talking in group meetings during a campaign.

The Vital Role of Human Resources.

Brutal honesty mixed with a little cheerleading … and knowing when to provide both. That’s the fine line Human Resource professionals tread every day. It’s a given that you always have to be honest with employees about how they’re doing their daily job duties. Your constructive feedback to them and their equally honest responses to you will help employees grow. Just as importantly, frank and honest discussions will help prevent issues from arising if you ever have to discharge them. Every employee needs to have a clear understanding as to what they’re doing right and what needs improvement.

Make your employees engaged employees.

You don’t want someone who shows up just to collect a pay check. They’ll simply do the basics, and are the most susceptible to outside influence. An engaged employee will help you fix issues that will save the company money. They’ll give you ideas on what needs to be addressed on the frontline to improve quality and output, as well as provide information on other things of interest (like, is a third party nosing around).

We’ll explore that issue and more in the months to come. Your suggestions for newsletter topics are always welcome and encouraged. 

Contact AGTS
800-814-9792
customerservice@agts-web.com 

Contact First Cut Communications
706-882-5581
info@firstcutcommunications.com 
 

Have you seen our new website?

If not please take a look and give us your feedback. As you know, we’re always eager to hear feedback and make improvements where needed. So please let us know.  Click here to see it.

Have you had an opportunity to see the new video from AGTS (our sister company)?

We produced 8 new generic videos for our sister company AGTS. The instant best seller is called Signing Your Rights Away (it is now available in union specific version), Contract Negotiations and Conversation Starters, six short videos designed to get people talking in group meetings during a campaign. 

Plus we just started working on several new interactive courses. If you have a request for an interactive course or a new DVD title please email me.  We are always looking to produce new videos!

We look forward to being of service!

Sincerely,

Matt French
First Cut Communications, LLC.

 

 

 

The Bell Curve

During his long and successful career of keeping unions out of the workplace, a labor attorney continually reminded his clients and associates that emotions follow a bell curve. If employees’ ill feelings toward management build up slowly, they can only be brought down slowly. However, if there is a sudden burst of anger among employees over an issue, the emotional climate can be improved quickly – assuming the right actions are taken by management.

I’m certain the new shortened time period between the filing of a unionization petition and an election would greatly disturb the venerable attorney and focus much of his attention on prevention of problems. The old adage an ounce of prevention is worth a pound of cure still holds true.

It all boils down to communication, something too many of us push aside to make room for issues we deem as “more important right now.” As we begin a new year, I hope you will make communication between you and your employees a high priority, and reach out for their input on what issues are of greatest concern to them. That’s always a great starting point and prevents you from winding up behind the bell curve.

Take a look at our ounce of prevention list and let us know which flavor you like.

If you have any questions or suggestions feel free to contactus!

What should you expect from a good orientation video?

The answer is a lot! It can ...

• make a strong first impression on new hires.
• increase your retention rate.
• provide proof that legal and other issues were thoroughly covered.
• give you the assurance that every key message was affectively delivered.
• be edited into a plant tour video for visitors.
• shown at local civic organizations to enhance your company's image.
• shown to existing employees as a reminder of how good they have it.
• help prevent third party intrusion.

At First Cut Communications, we often put information about benefits into the orientation videos we produce. And, we know how to design a video so that it can be updated inexpensively. We have forty years of experience producing orientations. Let us put that experience to work for you.

Remember to communicate. People appreciate it.

Sincerely,

Matt French
First Cut Communications, LLC

AGTS, Inc.
301 West Broome Street
Suite 100
LaGrange, GA 30240
706-882-5581

What does your orientation say about your company?

We've all been through an orientation. So, what was the impression you received from your last orientation? Have you seen your company's current orientation? What impression do your new hires receive?

Wow, that's an old video. Where did they get those clothes, from a museum?

Or did they think... 

Wow, this is a first-class operation. I'm lucky to have landed a job here.

SEND THE RIGHT MESSAGE

     

At First Cut Communications, LLC we develop powerful orientation videos that assure new arrivals that they made a great decision, as well as sell the company's position on third party interference.

Some of our clients show their orientation via the web so that new hires know what to expect their first day. Others prefer to wait and show their orientation in a controlled environment.

Either way, an orientation video makes that important first impression. And, First Cut can help you make certain your company's first impression on each new hire is a great one.

Remember to communicate. People appreciate it.

Sincerely,

Matt French
First Cut Communications, LLC

AGTS, Inc.
301 West Broome Street
Suite 100
LaGrange, GA 30240

706-882-5581

A Perfect Year for First Cut Communications, LLC

As you may know First Cut Communications enjoyed a perfect 2010 in preventative campaigns as well as union elections. Did you know we also help in contract negotiations? Send an email to demo@firstcutcommunications.com and see some samples of our work. In one campaign the Teamsters practically begged the company to stop running our videos as they were causing uproar from the unit.

What can we do for you?

Remember to communicate. People appreciate it.

Sincerely,

Matt French

First Cut Communications, LLC

AGTS, Inc.
301 West Broome Street
Suite 100
LaGrange, GA 30240
706-882-5581

Empowered to make it right.

Empowered to make it right. I'm sure you've had the experience in the last year or so with someone who went out of their way to make things right because they had been told they could. Maybe it was a retail clerk, or a customer service rep on the phone. They didn't pass the buck and say, "I can't, it's out of my hands," or "Sorry, it's out of warranty," or even, "The computer won't let me."

Instead, they knew how to make what needed to happen, happen . . . for you, the customer. It not only made you feel good, but much more likely to come again.

That concept applies to both employees and external customers. Most employees/customers appreciate an "eagerness to help," and a feeling that "he listened to my concerns." The use of these skills is what elevates you and your organization above the competition in retaining good employees as well as attracting new customers.

We can help you spread the word. Please click on this link to preview some of our customer service videos as well as other Employee Relations videos. Preview Videos

Remember to communicate. People appreciate it.

Have a great day.

Sincerely,

Matt French
First Cut Communications, LLC

AGTS, Inc.
301 West Broome Street
Suite 100
LaGrange, GA 30240
706-882-5581

The Golden Rule

During a trip to Chic fil A, my three-year-old daughter was given a book about The Golden Rule. When she asked me to read it to her, I could tell she understood the message. And, I kept thinking about it, as well. It's a rule that's clear, positive and memorable. That's excellent communication.

As you know, I'm a great believer in communicating (if I didn't, I'm in the wrong business). For years I have been talking about how positive communication pays for itself ten fold, but I had not thought of excellent communication being an application of The Golden Rule. Nonetheless, it is.

My daughter's book on the best rule yardstick for our lives reminded me that we need to communicate to people the way we want to be communicated to. It also reminded me that we like to be in the know. So, are you sharing your knowledge with others?

In everything, do unto others as you would want them to do unto you. Communicate to people--people appreciate it.

Have a great day.

Sincerely,

Matt French
First Cut Communications, LLC
AGTS, Inc.
301 West Broome Street
Suite 100
LaGrange, GA 30240
706-882-5581

March 2010 First Cut Communications, LLC buys Paul French & Partners

First Cut Communications would like to announce that it has purchased the assets of Paul French & Partners, Inc. We will continue to offer excellent corporate communications pieces including sales meetings, product launches, plant tours, training, employee benefits, informational meetings, and labor relations videos.

Our programs continue to be well received by the intended audience because we know how to lower the curtain of disbelief and get the viewers to listen to the message -- no matter what it is.

First Cut Communications stands ready to help you communicate to your employees, to help motivate and build the trust necessary to avoid potential pitfalls that could be lurking around the next corner.

So, as always, communicate to people--people appreciate it.

Have a great day.

Sincerely,

Matt French
First Cut Communications, LLC

P.S. Check out our website @ www.firstcutcommunications.com

Undercover Boss

I don't know about you, but I'm kind of glad cold and wintry February is the shortest month. Of course, there is the entertainment of the Super Bowl, probably the ultimate yearly U.S. event in mass communications ever devised. I was watching the game on Sunday, and then caught the beginning of a new show that came on immediately after the trophy presentation.

The name of the show was Undercover Boss, and I found it to be an interesting twist on reality TV. The premise is a CEO spends a day or two doing different jobs within his company. For example, Sunday's show had the head of Waste Management doing tasks like riding on a garbage truck, emptying trash, and sorting recycled materials. It's all done incognito until the end when his identity is revealed to amazed employees who have been invited into the boss' office.

If the first show is any indication, bosses gain a new perspective on what rank and file employees do to directly make money for the company. It certainly occurred to me that if more upper management people experienced the day-to-day work that makes a company tick, it's very possible a lot of problems, like unions, could be avoided.

If you have a moment next Sunday, check out the show (8:00 pm, CBS). You might find it interesting. And if you do watch it, send me an email. I would enjoy reading your comments.

Remember to communicate. People appreciate it.


Sincerely,

Matt French
First Cut Communications, LLC

How do you motivate your people in a bad economy? It's not easy. But when the economy is still sputtering, it's even more important to have your team committed to the company than any other time. Your team will help you survive. But you have to communicate with them and let them know exactly what the goals of your organization are. A few simple steps to help accomplish that:

1) Communicate to your team about what's going on in your organization. Where is the company heading? Is it making progress towards its goal or not? Why?

2) Respect each person in your organization for his/her contributions to the company. If you trust them and they trust you, chances are they'll be more willing to go the extra step for you when you really need it.
3)
Listen to the team. They are likely telling you everything you need to know (and more) about how to save money. That includes changes they can live with to help save the company money. Engage them in the process of making your company stronger both financially and as a better place to work.
4)
Give your team realistic expectations about the future and the company. If you're communicating the truth to them on a regular basis, when it comes time to make some of those hard choices, they won't be able to say they didn't know they were coming or misunderstand why.

5) Understand what motivates your team. Then, use it, so they will continue to flourish even in this uncertainty.

Motivate your employees (part two)

Motivate your employees (part two)

In the last post, I wrote about a meeting that I witnessed. I mentioned I felt bad for all of the employees as the owner talked about "his goals" for the company. Some of the "goals" he talked about would be luxuries to the majority of the audience and were all for his benefit. Anyway here are the remaining tips...

• Do to others as you would have them do to you. Pause for a moment and think about what might be happening to your employees that you would not like if you were in their positions. An example might be not understanding why the company made a recent change to the employee benefit plan. Another example would be not knowing the status of a big project. All of these can make people on edge. We all like to be in the know. If a new ad campaign is about to roll out, share it with your employees first. You might be surprised how that little act will boost employee morale.

• Do you or your employees have a plan on how to get from A to B? Help your employees realize their full potential at home and at work. Sometimes having a map or a vision statement can help people get on track and live their personal and professional lives to their fullest extent.

• Surprise...do you think your employees would like a positive surprise once in a while? Depending on your company, you could cook hot dogs and hamburgers for the employees or order in pizza. One of my favorites is to give a gift card to a restaurant and/or the local movie theater. Tell the employee to take their spouse out for dinner and a movie. You could do this as a prize for doing something creative that benefits the company. It does not cost much, but it will be something they will talk about with their coworkers. Thus helping morale...

Motivate your employees Part One

The other day, I was in a meeting listening to the owner of the company. After his meeting, I felt bad for everyone in the room. I thought I would remind everyone of some simple steps you can take as managers to better motivate your employees.

• Share your weaknesses with your employees. Let them know you need them and appreciate them. Ask them for help in an area where you are experiencing difficulties, and they might surprise you with the answer on how to fix the issue.

• Help people fulfill their dreams by letting them know that you care and want them to succeed. Knowing you want them to succeed, they will work harder to ensure you succeed.

• Recognize others' strengths. Take time out of your schedule every month to observe your employees; once you have observed them, recognize them for their talents and help them cultivate these talents. You can encourage them to better utilize these talents and they will be grateful to you for recognizing them.

• Before you communicate a message, think about it from the recipients' perspective. I'm always amazed when I hear someone from management trying to deliver a message about something that they think is important but from the employees perspective it can be the opposite. A wise person told me if you had a pyramid and the pinnacle was what management thinks is important, turn the pyramid upside down and that is what is important to the person that actually makes things happen.

So, as always, communicate to people--people appreciate it.

Change

As the year draws to a close, the uncertainty of what is around the corner grows also. Everyone in our great country is facing change. For some, change can be a good thing, and for others, change can make them uneasy. Change is inevitable, but it can be made less frightening by communicating to the people around you. Not only does being "in the know" make employees feel important, but it also makes them less likely to resist change.

Please keep those that change can affect the most informed. They will thank you for it not only on Thanksgiving Day but everyday because they feel empowered with knowledge about what changes lay around the corner.

What’s Next

I hope everyone is ready for spring and something new. I know I am. It seems like everything is up in the air, and no one knows what is going to happen next. The weather in Georgia goes from 75 degrees to snowing the next day to back to the 70s and back to cool weather. We think EFCA is moving; then, it seems to slow down, and then it's back again. Nothing these days seems to be predictable.

Are you being predictable to your employees? Hopefully, you are being somewhat predictable and/or reliable. You see all these articles about what to watch out for if your company is about to lay off or do something unusual. Some of the signs they point out are a lot of closed door meetings with executives, travel and other company budgets being squeezed too tightly, key personnel leaving suddenly. You can slow the rumor mill and correct it by communicating to your employees. It makes them feel important and wanted. It could also save your company that key client that is hearing rumors about your organization from its inside source.

So, as always, communicate to people--people appreciate it.

Has it occurred to you that these last four weeks until Election Day kind of feel like a 25th Hour Union campaign? The big difference is that we're not behind the scenes trying to tell our story. Instead, we have plenty of politicians desperately trying to communicate to us.

Regardless of the outcome, there are a lot of ideas on the politicians' agendas that will affect us all. One in particular could have a huge impact on the way you run your business. Are you ready for the possibility of the Employee Free Choice Act (EFCA) becoming law? You'll remember that's the proposed legislation that would pretty much abolish secret ballot union elections. Under EFCA as written, a union would only have to get 50% plus 1 of your employees to sign Authorization Cards to become certified. No election necessary. One day you're thinking all is well. The next day, boom, you're negotiating with a union. That's not an exaggeration.

Fortunately, it's not too late to start communicating with your employees about all the positive things your company has to offer . . . before the unions start communicating negatives.

Once January rolls around, you could easily be one of the first to experience the effects of what might well be Hurricane EFCA.